Louise Ward pairs 18 years of accredited teaching and assessment expertise with a forward-thinking vision for affiliate marketing on TikTok. As the architect behind Famfluence’s family-first ethos—“Not just an agency”—she channels her background as an NVQ and Modern Apprenticeship tutor / internal verifier across five sectors into personalised growth plans for every creator.

Before launching Famfluence, Louise built and led a high-performing affiliate team for a national brand, hosted  live TikTok sessions, and proved her own chops as a successful affiliate. Today she oversees strategic partnerships, curriculum-style training, and data-driven content strategy, assessing each affiliate’s unique accolades and tailoring a roadmap that widens their niche opportunities with brands.

Inclusive at her core, Louise believes access should be universal; every voice has value. Her commitment to nurturing individual strengths—through education, mentorship, and measurable milestones—turns creators into confident, revenue-generating partners and sets Famfluence apart as the affiliate agency “like no other.”